Module 1 Chapter 4 How to Plan Your Marketing Funnel


The subsequent issue that obviously follows Market Research is the technique of putting in your Marketing Funnel. This chapter will consciousness on the way to do just that.


– To highlight what a strategic advertising and marketing funnel is

– To show a way to tactically set it up

– To encourage each pupil to set her personal in her chosen marketplace niche.


Before we cross in to discuss how to devise your Marketing Funnel, there may be a need to define it.

3.1 What is a advertising and marketing funnel?

It is an overall plan to channel new possibilities into your business with the goal of developing a courting, a sale, repeat sales and ultimately turning them to come to be not best your customers, however also your raving Fans for lifestyles.

It has also been described by different government as a easy advertising gadget that you installation to accumulate e-mail addresses of your prospects in this sort of way that you may market to them routinely.

There are two kinds specifically: a lead-driven and a sales-pushed advertising funnel.

After securing a buy from your prospect, the former places the client on your list, your control for similarly advertising and marketing at the same time as the later places them in the affiliate traders’ manage, gone forever out of your fingers.

For beginners I advise lead-pushed advertising and marketing funnel as it’s miles very beneficial for associate marketing, but sales-pushed advertising funnel is right if you have your own product as a service provider in ClickBank and so on. In which different associate are selling for you. At the stop you get the money and the listing for similarly advertising.

When you are setting up your lead-driven advertising and marketing funnel, you need 2 things namely: a free offer and an autoresponder. I will planned on them in different parts of this eCourse.

However, strategically, a advertising Funnel is commonly depicted as an inverted pyramid (or clickfunnels cost per month), with five related components:

The pinnacle extensive inverted base =>
The middle small component =>
The smaller below vertex =>
The smallest tip that opens into the funnel channel =>
The channel.
The inverted Pyramid (or Funnel) portions defined above can then be labelled in that order as indexed:

3.2 Awareness

The top extensive zenith (within the inverted pyramid) represents all the approaches you try and create cognizance for your emblem, product or website; to draw and lead the people to your website. This encompass over five-10 loose and paid methods that you’ll frequently use to draw prospects to your website and subsequently for your products.

Top and easiest among them are the Social Media – Facebook, YouTube, Twitter, Google+, Squidoo Lens, Classified Ads, Press Releases, HubPages, Answer Sites, Forum, and so on.

There are easy approaches of putting ads on the ones websites – those form of commercials you frequently see on web sites like Facebook and Yahoo Answers, and so forth.

The predominant goal is to create public/market focus of your logo, products and services.

3.3 Consideration

The middle component known as attention. It is in which you provide to them valuable goods and offerings as baits and pecks to get them worried in doing commercial enterprise with you.

The purpose right here is to make a calculated try and persuade them to enroll in your list.

Thus, some thing you are imparting need to be very applicable on your marketplace niche, but quite different from what you’re setting up on the market.

If you are selling Affiliate products, the seller will greater frequently than not offer you with merchandise in an effort to serve as Free Offers which you could use here as baits to get people into your lists. If they do not, you could create them by means of yourself the usage of loose but relevant downloads or free merchandise from different resources.

Three.Four Conversion

The backside component represents the period that you have correctly persuade them to sign up for your list. This is known as conversion.

Two things might also show up immediately they’ve be part of your listing. They will either buy your product or fail to accomplish that.

As a savvy marketer, you must realize that the game is not but over until (and even after) they have got offered from you.

The subsequent issue is to get them in your educational collection through sending to them lessons on the applicable niche. More frequently than no longer, they may later emerge as buying from you (in the event that they did no longer, to begin with).

Thus, for maximum potentialities, they need a few sort of schooling on what they’re about to get worried.

Email collection of as a minimum 7 lessons can help the possibility bypass over this stage to emerge as a client.

Three.Five Loyalty

Loyalty is when your consumer suggests up time and again to shop for your related products in reference to the preliminary purchase.

3.6 Advocacy

If you probably did the above groundwork nicely, your clients by means of now will be recommending your services and products to other clients – his friends, family members, acquaintances, etc. It is a sign of Loyalty and what every Marketer that is aware of his Onions have to be aiming at.

This is the final degree of Internet Marketing!

Planning your advertising funnel:

Tactically, here is a simple and simple manner to plot your advertising and marketing funnel.

From pinnacle to bottom Marketing Funnel generally carries:

Sign up
One Time Offers (OTOs) regularly at a completely minimal initial charges
Free eCourse
Sales Promotion
Membership Site Offer or
Another OTO, all at reduced initial prices
These positions may also vary barely depending to your intention for setting up the advertising and marketing funnel

It is most effective while you set up a marketing funnel on your area of interest market that you have clearly start commercial enterprise – online business. Otherwise, Internet Marketing is just your hobby and not yet a Business for you.


The behavior of this element of commercial enterprise is also prompted by using the technique of the marketer, a few prefers a Soft Approach whilst others use the Hard Approach to Marketing.

I will go back to this topic with greater information when I may be discussing on setting up the Autoresponder Messages.

What do you believe you studied you need to do next after this?

Did I heard you say: Domain Name Registration and Hosting?

You are truely right, and that’s what I can be talking approximately within the next chapter.